In today’s world product and services are increasingly becoming similar both in terms of quality and pricing. The power of Product differentiation through branding is steadily waning. Imagine going to
Consumers in Africa haven’t always shopped in mega-malls, retail centers, and supermarkets. Before everything became available in a single place, many people had the staples that they used on a
There has been an increased global concern around issues of environmental conservation or the impact of human activity on the environment over the last century. The major contributor to
The UN General Assembly recently held its regular meeting in New York which was quite different and has significant implications to the African continent. More than 190 member countries committed
Many SMEs in Africa find the going tough the first 3 to 5 years of their businesses for various reasons such as finances, lack of business model, unsupportive national
The price of a new product or service depends on a wide variety of factors. Price-setters must analyze variable and fixed cost structures, the competition, the evolution of the market,
If the 20th century was the era of abundance for African SME’s, Viffa Consult reckons that the 21st century will be that of scarcity. This article tries to analyze the
Whatever your next strategic move; exit, growth (organic or acquisitive), the ability to value a business is crucial. The process is complex and you should take advice before committing, however, having
Most of us hear the term SME being used quite a bit in various circles such as government officials, financial institutions among others but we have never really understand
Kenya’s retail industry has continued to record positive growth in 2015 and future prospects seems favorable underpinned by a growing middle-class, increasingly sophisticated consumers, the construction of new shopping
