For all their rhetoric about a digital future, established firms in most industries still sell mainly through traditional channels, while newcomers seize the virtual territory. Take retail: Nakumatt, Tuskys
There is a saying that goes don’t mix business with pleasure. Over the years I have come to appreciate this statement. Many entrepreneurs have found themselves doing business with
Few areas of business attract as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. A growing number of
Studies show that insurance uptake or penetration in East Africa is quite low. Going by the number of advertisement going round you may notice that insurance companies spend a
A Small business that is independently owned and operated and not dominant in its operations are faced with many challenges. Such challenges may or not be within the control of
Many entrepreneurs and would be entrepreneurs start their venture with the grave assumption or strategy of running their start up like miniature version of large and well established firms. This
We have heard all too often many companies in Kenya and Africa in general hire global consultants to help them turn around their fortunes from losses to instant profits. Most
In today’s world product and services are increasingly becoming similar both in terms of quality and pricing. The power of Product differentiation through branding is steadily waning. Imagine going to
Consumers in Africa haven’t always shopped in mega-malls, retail centers, and supermarkets. Before everything became available in a single place, many people had the staples that they used on a
There has been an increased global concern around issues of environmental conservation or the impact of human activity on the environment over the last century. The major contributor to
