Many entrepreneurs and would be entrepreneurs start their venture with the grave assumption or strategy of running their start up like miniature version of large and well established firms. This
We have heard all too often many companies in Kenya and Africa in general hire global consultants to help them turn around their fortunes from losses to instant profits. Most
In today’s world product and services are increasingly becoming similar both in terms of quality and pricing. The power of Product differentiation through branding is steadily waning. Imagine going to
Consumers in Africa haven’t always shopped in mega-malls, retail centers, and supermarkets. Before everything became available in a single place, many people had the staples that they used on a
There has been an increased global concern around issues of environmental conservation or the impact of human activity on the environment over the last century. The major contributor to
The UN General Assembly recently held its regular meeting in New York which was quite different and has significant implications to the African continent. More than 190 member countries committed
Many SMEs in Africa find the going tough the first 3 to 5 years of their businesses for various reasons such as finances, lack of business model, unsupportive national
The price of a new product or service depends on a wide variety of factors. Price-setters must analyze variable and fixed cost structures, the competition, the evolution of the market,
If the 20th century was the era of abundance for African SME’s, Viffa Consult reckons that the 21st century will be that of scarcity. This article tries to analyze the
Whatever your next strategic move; exit, growth (organic or acquisitive), the ability to value a business is crucial. The process is complex and you should take advice before committing, however, having
