Managing International Joint Ventures

  There has been great deal of global focus on Africa as the next business frontier. Many entrepreneurs and organizations in Africa have been observed to be entering into partnerships

Business Analytics in the age of big data

  Running a business in the last century was much simpler, entrepreneurs such as shop keepers or a butcher knew all their customers tastes, likes and preferences and were able

Excellent Operations Management For SMEs

  Many SMEs in Africa find the going tough the first 3 to 5 years of their businesses for various reasons such as finances, lack of business model, unsupportive national

Pricing Your Products for the 21st century Consumer

The price of a new product or service depends on a wide variety of factors. Price-setters must analyze variable and fixed cost structures, the competition, the evolution of the market,

New Marketing For a New Era In Africa

If the 20th century was the era of abundance for African SME’s, Viffa Consult reckons that the 21st century will be that of scarcity. This article tries to analyze the