Managing International Joint Ventures

  There has been great deal of global focus on Africa as the next business frontier. Many entrepreneurs and organizations in Africa have been observed to be entering into partnerships

Business Analytics in the age of big data

  Running a business in the last century was much simpler, entrepreneurs such as shop keepers or a butcher knew all their customers tastes, likes and preferences and were able

How To Make A Cold Call

  Cold calls are helpful, but hard to make.  Cold calling makes entrepreneurs stronger and smarter as the feedback teaches them about their own products. Here are some great pointers

Pricing Your Products for the 21st century Consumer

The price of a new product or service depends on a wide variety of factors. Price-setters must analyze variable and fixed cost structures, the competition, the evolution of the market,

New Marketing For a New Era In Africa

If the 20th century was the era of abundance for African SME’s, Viffa Consult reckons that the 21st century will be that of scarcity. This article tries to analyze the

Business Valuation Made Simple

Whatever your next strategic move; exit, growth (organic or acquisitive), the ability to value a business is crucial. The process is complex and you should take advice before committing, however, having

Harnessing The Power Of SMEs In Africa

  Most of us hear the term SME being used quite a bit in various circles such as government officials, financial institutions among others but we have never really understand