How To Make A Cold Call

  Cold calls are helpful, but hard to make.  Cold calling makes entrepreneurs stronger and smarter as the feedback teaches them about their own products. Here are some great pointers

The Illusion Of Entreprenuership

  Here are some sobering statistics for entrepreneurs. In 2011, more than 40,000 new business entities were launched in Kenya, but 40% of those companies are now out of business.

Building The Right Team To Scale a Start-Up

  For first time entrepreneurs, getting the product or service right is crucial. Neglect this and the company does not even make it out of the blocks. But what do

Why Big Companies Struggle To Market Online

  For all their rhetoric about a digital future, established firms in most industries still sell mainly through traditional channels, while newcomers seize the virtual territory. Take retail:  Nakumatt, Tuskys

Why Most Business Plans NEVER get Funded

  Few areas of business attract as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. A growing number of

Bad Service Nullifies Advertising

  Studies show that insurance uptake or penetration in East Africa is quite low. Going by the number of advertisement going round you may notice that insurance companies spend a