Why Most Business Plans NEVER get Funded

  Few areas of business attract as much attention as new ventures, and few aspects of new-venture creation attract as much attention as the business plan. A growing number of

Bad Service Nullifies Advertising

  Studies show that insurance uptake or penetration in East Africa is quite low. Going by the number of advertisement going round you may notice that insurance companies spend a

Business Failure of SME’s; How to overcome

A Small business that is independently owned and operated and not dominant in its operations are faced with many challenges. Such challenges may or not be within the control of

Intellectual Property: Copyright

  Copyright is a legal right given to the authors or creators of works. Under copyright law, the copyright owner has a number of exclusive rights including the right to publish the work, control copying,

The Role of ISO Standards in Africa’s Economy

Trade is crucial for the growth of any country more so African countries most of which envisage growing in double digits. African countries must therefore respond to local and global

Digital Marketing: Nexus between Website and App

Latest statistics in Africa show that, more than half of all information searches and online shopping is done with mobile devices. SMEs need to leverage on such statistics and ensure