In today’s world product and services are increasingly becoming similar both in terms of quality and pricing. The power of Product differentiation through branding is steadily waning. Imagine going to
Consumers in Africa haven’t always shopped in mega-malls, retail centers, and supermarkets. Before everything became available in a single place, many people had the staples that they used on a
There has been an increased global concern around issues of environmental conservation or the impact of human activity on the environment over the last century. The major contributor to
Copyright is a legal right given to the authors or creators of works. Under copyright law, the copyright owner has a number of exclusive rights including the right to publish the work, control copying,
Trade is crucial for the growth of any country more so African countries most of which envisage growing in double digits. African countries must therefore respond to local and global
Africa is developing fast, the world bank projects that by 2030 50% of the African population will be in urban areas. Most African governments cannot finance infrastructural projects to
In the late 2008 a British Company attempted to register Kikoi a a traditional coastal fabric as its trademark failed after intervention by the Kenyan Government. Thousands of East
The impact of business training on micro-entrepreneurs and their businesses is transformative and can never be overemphasized. According to a research done by The Delloite School of innovation and entrepreneurship,
Strategy is one of those words that are in every manager’s lips or resume worth their salt. Most often than not, most corporate strategies are viewed as either to
Never in the history of the African enterprise have we seen the level of interest and availability of financing not to mention rapid growth of African start ups. In this
