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June 26, 2023
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by Staging

How to Grow Your Small Business in Africa

Micro and Small businesses in Africa get most of their customers within the local estate or village surrounding the business. The challenge with such business is that most do not
June 26, 2023
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by Staging

Business Model Paradigm Not Bailouts: Sustainability of Parastatals in Kenya

  Splashing money at struggling Parastatals and other state owned Enterprises is not enough to solve the deep rooted problems these organizations face. Since the independence of most African states,
June 26, 2023
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by Staging

How Kenyan Medical Sector can cope with Medical Tourism

There has been great concern from many quarters about the number of people flying to India seeking treatment. As we complain it would be more beneficial if we reflected introspectively
June 26, 2023
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by Staging

Sporadic Promotions Can’t Buy Customer Loyalty

Most of us are familiar with constant bombardment from retailers, telecommunication companies, airline companies etc. The big question in business owners and other stakeholders is, do short term promotions provide
June 26, 2023
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by Staging

Kenya’s Iconic Brands can Rise Again

The last couple of years we have seen many iconic Kenyan companies scale down operations or close shop for a variety of reasons. Companies such as Eveready, Softa, Sameer Africa
June 26, 2023
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by Staging

State of Indegenous Aviation Industry in Africa

The last couple of years have seen many African airline struggles for a spectrum of reasons; Ebola outbreak in West Africa, low commodity prices, threat of terrorism, competition from Middle
June 26, 2023
Uncategorized
by Staging

Digital Marketing is critical to the success of SMEs

Advertising is about trying to influence people to take an action we want such as choosing our brand in a supermarket, visiting our social media sites or even our website. 
June 26, 2023
Uncategorized
by Staging

Sustainability reporting must be incentivized in Kenya to encourage adoption

I recently attended a workshop organized by Strathmore Business School in collaboration with Maastricht school of management whose main agenda was to discuss ways in which they could create a
June 26, 2023
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by Staging

CEO Hold the Key to Unlocking Entrepreneurial Culture in SMEs

As the old adage goes ‘Change is the only constant’, founding CEO of startups or SME at some point of the company’s growth would have to exit for one reason
June 26, 2023
Uncategorized
by Staging

How SMEs can Build Resilience from Disruption

Doing business in Africa for SMEs in  is becoming harder than before as the various governments offer little support or protection, globalization bringing competitors to our doorstep, rapid change in
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