Intrapreneuership: Competitive Tool for SMEs

The business landscape globally is riddled with competition from every quarter more so Africa where SMEs have to contend with systemic government challenges, thin capitalization, and management issue among many

SMEs Need a Rethink of Trade Shows

I was recently involved in reviewing the marketing strategy of a client with management specifically not seeing significant return nor feedback from the many trade shows the company attends vis

Internationalization of SMEs

Many Kenyan SMES searching for sales internationally; USA and Europe usually come to mind yet the East Africa Community (EAC), COMESA, SADC are much closer and easier to access. Most