Ad Hoc Promotions Can’t Buy Customer Loyalty

Most of us are familiar with constant bombardment from retailers, telecommunication companies, airline companies etc. The big question in business owners and other stakeholders is, do short term promotions provide

Educating the World’s Micro Entrepreneurs

The impact of business training on micro-entrepreneurs and their businesses is transformative and can never be overemphasized. According to a research done by The Delloite School of innovation and entrepreneurship,

Route-to-Market African Startups Need to Adopt

Never in the history of the African enterprise have we seen the level of interest and availability of financing not to mention rapid growth of African start ups. In this

Build Your Brand as a Relationship

  Companies in Africa need to radically change the way they think about brands else they may become irrelevant in the global market. In the past, the term brands were

Corporate Restructuring For Ailing Companies

Over the last five years in Kenya we have witnessed a number of companies both private and public become bankrupt or closed shop due one reason or the other. This

How to Grow Your Small Business in Africa

Micro and Small businesses in Africa get most of their customers within the local estate or village surrounding the business. The challenge with such business is that most do not