Ad Hoc Promotions Can’t Buy Customer Loyalty

Most of us are familiar with constant bombardment from retailers, telecommunication companies, airline companies etc. The big question in business owners and other stakeholders is, do short term promotions provide

Educating the World’s Micro Entrepreneurs

The impact of business training on micro-entrepreneurs and their businesses is transformative and can never be overemphasized. According to a research done by The Delloite School of innovation and entrepreneurship,

Route-to-Market African Startups Need to Adopt

Never in the history of the African enterprise have we seen the level of interest and availability of financing not to mention rapid growth of African start ups. In this

Build Your Brand as a Relationship

  Companies in Africa need to radically change the way they think about brands else they may become irrelevant in the global market. In the past, the term brands were

Fighting Poverty by Fostering Agro-Value Chains

  The problem facing many African countries are many and sometimes daunting: widespread poverty, low levels of productivity, insufficient infrastructure development, poorly integrated markets more so in rural areas. A