Experience Marketing for SMEs

Many consumers in Africa are allocating most of their income to creating and enjoying memorable experiences with their family and friends. A few companies have got the gist and are

Compensation Structure for a growing SME

Most start ups and established SMEs deploy the traditional hierarchal functional as their default structure without giving it a second thought.  The assumption is that the company has a great

How to grow your side Hustle

With the ever growing standard  of living shooting up while salary remains constant most of us find ourselves in this unending cycle of overshooting our budgets leaving us constantly frustrated

Post Merger Strategy for Nakumatt-Tuskys

The recent announcement by major Kenyan retailer Nakumatt to merge with its arch rival Tuskys due to its continued struggles has raised a lot of dust in the sector. If

SME Growth through Business Accelerators

African SMEs are major drivers of the continents economy accounting for 70% GDP and employing over 80% of the continent youthful population. Ironically African SMEs are the most underserved in

How entrepreneurs can maximize networking without burnout

A bulk of an entrepreneur’s time is mostly spent attending start up events, social gathering and general networking with different stakeholders such as potential investors among others. In today’s business

Side Hustle is good for your career

Side hustle has always been considered to be the forte of underpaid employees seeking to shore up their incomes to meet their basic needs. Often it’s associated with small business