I was recently involved in reviewing the marketing strategy of a client with management specifically not seeing significant return nor feedback from the many trade shows the company attends vis
Recently Apple turned a lot of heads during the launch of its latest phone; I phone X or Ten largely due to its outrageous price that broke the 1000 USD
Most start ups and established SMEs deploy the traditional hierarchal functional as their default structure without giving it a second thought. The assumption is that the company has a great
With the ever growing standard of living shooting up while salary remains constant most of us find ourselves in this unending cycle of overshooting our budgets leaving us constantly frustrated
The recent announcement by major Kenyan retailer Nakumatt to merge with its arch rival Tuskys due to its continued struggles has raised a lot of dust in the sector. If
African SMEs are major drivers of the continents economy accounting for 70% GDP and employing over 80% of the continent youthful population. Ironically African SMEs are the most underserved in
Richard Brandson being an entrepreneur who has built enterprises from scratch often says that Clients don’t come first; Employees come first. If you take care of your employees they will
