Internationalization of SMEs

Many Kenyan SMES searching for sales internationally; USA and Europe usually come to mind yet the East Africa Community (EAC), COMESA, SADC are much closer and easier to access. Most

Experience Marketing for SMEs

Many consumers in Africa are allocating most of their income to creating and enjoying memorable experiences with their family and friends. A few companies have got the gist and are

The Future of Coal in Kenya

As a developing country Kenya has had a growing demand for energy that has continually outstripped supply majorly driven by current and future infrastructure projects such as LAPSSET, SGR electrification

Excellent Marketing through story telling

We are constantly bombarded with all kinds of brands from morning until evening.  The challenge that SMEs face is how to ensure that their brands stand out from the rest