The Madaraka Express is said to have knelt the last nail to the coffin both for the road cargo transporters and bus companies plying the Nairobi-Mombasa route. Contrary to popular
Most of us have been through a situation where the organization is cutting back due to declining market share leading to poor performance. Most often than not employee retrenchment is
I was recently involved in a colloquium organized by B Lab East Africa and transformational Business Network which took place at the Kenya School of Monetary Studies. The workshop
The problem of customer retention is not a new phenomenon to many companies in Africa. Customer turnover to a certain degree is allowable depending with the industry in question. Globalization,
I was recently involved in reviewing the marketing strategy of a client with management specifically not seeing significant return nor feedback from the many trade shows the company attends vis
Many Kenyan SMES searching for sales internationally; USA and Europe usually come to mind yet the East Africa Community (EAC), COMESA, SADC are much closer and easier to access. Most
Elections in Africa are mostly highly contested and are often portrayed as do or die. Powerful long serving presidents are desperately trying to cling to power while at the same
Africa has for a long time borne the brunt of negative effects of climate change; phenomenon such as failing rains, floods, drought and many others have caused a lot of
Many consumers in Africa are allocating most of their income to creating and enjoying memorable experiences with their family and friends. A few companies have got the gist and are
As a developing country Kenya has had a growing demand for energy that has continually outstripped supply majorly driven by current and future infrastructure projects such as LAPSSET, SGR electrification
