We are constantly bombarded with all kinds of brands from morning until evening. The challenge that SMEs face is how to ensure that their brands stand out from the rest
The last couple of decades has seen many sectors that were considered stable due to high barriers to entry disrupted by small entrants who have gone ahead to get significant
Kenya like many others African is developing fast with the World Bank projecting that by 2030 50% of the African population will be in urban areas. Kenya has been
Private companies for a long time have existed to satisfy major stakeholders such as shareholders who need a return for their investment, customers who need quality products, government who need
The Madaraka Express is said to have knelt the last nail to the coffin both for the road cargo transporters and bus companies plying the Nairobi-Mombasa route. Contrary to popular
Most of us have been through a situation where the organization is cutting back due to declining market share leading to poor performance. Most often than not employee retrenchment is
I was recently involved in a colloquium organized by B Lab East Africa and transformational Business Network which took place at the Kenya School of Monetary Studies. The workshop
The problem of customer retention is not a new phenomenon to many companies in Africa. Customer turnover to a certain degree is allowable depending with the industry in question. Globalization,
I was recently involved in reviewing the marketing strategy of a client with management specifically not seeing significant return nor feedback from the many trade shows the company attends vis
Many Kenyan SMES searching for sales internationally; USA and Europe usually come to mind yet the East Africa Community (EAC), COMESA, SADC are much closer and easier to access. Most
