Advertising is about trying to influence people to take an action we want such as choosing our brand in a supermarket, visiting our social media sites or even our website.
I recently attended a workshop organized by Strathmore Business School in collaboration with Maastricht school of management whose main agenda was to discuss ways in which they could create a
As the old adage goes ‘Change is the only constant’, founding CEO of startups or SME at some point of the company’s growth would have to exit for one reason
Doing business in Africa for SMEs in is becoming harder than before as the various governments offer little support or protection, globalization bringing competitors to our doorstep, rapid change in
The debate on whether leaders are born or made is always at play in many organizations as they strive to attract and retain the most talent. The underlying view
The phrase Africa is emerging or Africa is the next frontier has been a catch phrase for many in the last decade. To be honest very little has changed, most
Kenya like many others African is developing fast with the World Bank projecting that by 2030 50% of the African population will be in urban areas. Kenya has been
Private companies for a long time have existed to satisfy major stakeholders such as shareholders who need a return for their investment, customers who need quality products, government who need
The Madaraka Express is said to have knelt the last nail to the coffin both for the road cargo transporters and bus companies plying the Nairobi-Mombasa route. Contrary to popular
Most of us have been through a situation where the organization is cutting back due to declining market share leading to poor performance. Most often than not employee retrenchment is
