Kenya’s retail sector continues to record positive growth with favorable future prospects underpinned by an expanding middle-class, an increasingly sophisticated Kenyan consumer, the construction of new shopping malls, continuing expansion
Most of us are familiar with constant bombardment from retailers, telecommunication companies, airline companies etc. The big question in business owners and other stakeholders is, do short term promotions provide
The last couple of years we have seen many iconic Kenyan companies scale down operations or close shop for a variety of reasons. Companies such as Eveready, Softa, Sameer Africa
The last couple of years have seen many African airline struggles for a spectrum of reasons; Ebola outbreak in West Africa, low commodity prices, threat of terrorism, competition from Middle
Advertising is about trying to influence people to take an action we want such as choosing our brand in a supermarket, visiting our social media sites or even our website.
I recently attended a workshop organized by Strathmore Business School in collaboration with Maastricht school of management whose main agenda was to discuss ways in which they could create a
As a developing country Kenya has had a growing demand for energy that has continually outstripped supply majorly driven by current and future infrastructure projects such as LAPSSET, SGR electrification
Whenever an entrepreneur or even an employee states that they are working from home, it leaves one with a bad impression of a lazy person or someone engaging in a
We are constantly bombarded with all kinds of brands from morning until evening. The challenge that SMEs face is how to ensure that their brands stand out from the rest
The last couple of decades has seen many sectors that were considered stable due to high barriers to entry disrupted by small entrants who have gone ahead to get significant
