Intrapreneuership: Competitive Tool for SMEs

The business landscape globally is riddled with competition from every quarter more so Africa where SMEs have to contend with systemic government challenges, thin capitalization, and management issue among many

Internationalization of SMEs

Many Kenyan SMES searching for sales internationally; USA and Europe usually come to mind yet the East Africa Community (EAC), COMESA, SADC are much closer and easier to access. Most

Experience Marketing for SMEs

Many consumers in Africa are allocating most of their income to creating and enjoying memorable experiences with their family and friends. A few companies have got the gist and are