Are Strong Brands on their death bed?

The advent of the internet and specifically e-commerce has brought with it a great challenge to organizations that traditionally relied on their strong brand name to either increase or maintain

What They Don’t Tell You In Strategy Class

Strategy formulation as an activity include identifying opportunities & threats in the organization’s environment & attaching some estimates or risk factor to the discernible alternatives. Before a choice can be

Supply Chain Management-A strategic tool?

Leading  manufacturing and retail organizations have realized that a well run supply chain can give then a competitive advantage against their rivals. The rest of the organizations having realized this