Excellent Marketing through story telling

We are constantly bombarded with all kinds of brands from morning until evening.  The challenge that SMEs face is how to ensure that their brands stand out from the rest in the mind of the consumers.

Most African cultures are synonymous with storytelling, a very powerful tool through which traditions, culture was passed down from generation to the next. The story teller would often narrate utilizing their creativity by incorporating dance, music, symbolism to pass a message to their audience leaving a lasting impression.

African SME can tap into the art of storytelling as a way to get through to the minds and the hearts of consumers.

SMEs must then decide what their company story is and what exactly they want to tell consumers in order to develop a personal connection.

The story can be anything; from showcasing the humble begging of its founders, why the organization was formed say to solve a pressing need in society or even how the company products was able to transform the lives of people .

Companies such as Safaricom, Coca Cola and Bidco are but a few examples of companies that have perfected the art of storytelling

SMEs can then choose the most suitable platform to disseminate their story be it social media, You tube channel or even main stream media. Telling a story is bound to leave a lasting impression with your customer and is one step forward to building a lasting brand.

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