E-Commerce in Africa

There has been a surge in the number of organizations both big and small that trade online over the past decade globally but more so Africa.

Our research shows that in pure e-commerce business terms many ”Many to Many” sites such as e-bay,Olx etc are much more powerful than traditional ”One to Many” sites such as Amazon, Jumia and the likes that sell directly to consumers.

We hold that the best way to make your site ”Sticky” (Attract visitors and hold them) is to give them just this sort of social component such as Message boards, feedback forums etc. Talk to us regarding your organizational IT and Social media strategy.

Add a Comment